As the rental market grows more tiresome than ever, more and more people are looking to purchase a property of their own. Beachside condos, country homes, apartments – the search for the perfect residence can be long.
So, where does one start? With the perfect real estate agency, of course! Not only do real estate agents know all the best finds around town, but they also know how to handle all of the legalities and other requirements, making your buying process smoother than ever. Of course, as a real estate business, the only way to guarantee clients is by marketing your agency – and one of the best ways to do so is by Instagram.
Here’s how you can curate a professional Instagram account for your real estate business:
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Make Use of Online Templates
Not everything is best when made from scratch. Some things can be just as good when they’re pre-made, and Instagram post templates are one of them. Naturally, one of the most important things on your real estate business’s Instagram account is the content itself. And with PosterMyWall, you can prepare stunning content in a matter of minutes.
The easy-to-use platform holds hundreds of real estate social media post templates that users can choose from. Simply select a template, customize it to make it unique to your business, and put it up on your Instagram page. Since PosterMyWall is beginner-friendly, you can skip out on hiring a professional graphic designer – giving you the opportunity to invest your marketing budget elsewhere. You can even use these pre-made templates for your Instagram stories to drive up daily engagement.
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Keep an Eye on your Competitors
While it’s great to focus on your own marketing plans and strategies, it’s equally important to keep an eye out on what’s happening in the industry – especially with your top competitors. Not only will this help you gauge how well your potential customers are reacting to certain content, but it can also help you jump early on an emerging trend.
The best way to stay up to date on industry Instagram trends is to create a list of competitors that overlap with your target market. Search their Instagram handles and compile them into a list, making sure to check in on their pages regularly. When you do come across a marketing strategy or piece of content that catches your eye, be sure to note it down and explore how you could put your own spin on it!
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Stay on Trend with Popular Audio
An essential part of finding success for your business on Instagram is keeping up with trending audio. In terms of your content, you should make sure to have a mix of static and reel posts, with the latter being accompanied by audio. Not only does this enhance the viewing experience for the user, but trending audio can also help your content perform better.
The next question in your mind might be, ‘Well how exactly do I find trending audio?’ If you have a professional Instagram account, you can easily find trending audio through the app itself. Simply open Instagram, go to your profile, click on the professional dashboard tab, and then choose the trending audio option. From here, you can pick and choose what audio you want to use.
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Don’t Overlook your Bio
It’s easy to get wrapped up in the fancy side of Instagram with its reels and polls and automated DMs, but often, it’s just as important to pay attention to the simpler things. Your Instagram profile’s bio is one such area. While it may appear painfully simple and really not worthy of much more than a few minutes of time, your bio is one of the first things that people see when they visit your Instagram page. In fact, people are also redirected to your bio when they require any information about your real estate business.
As such, it’s important to have your complete business information in your bio. This includes things such as your opening hours, your location – which can be added as a Google Maps link – and your contact information. You can even input your contact information directly within the Instagram page so that when people click on the call or email option, they are immediately redirected.
So, if you’re looking to curate a professional Instagram account for your real estate business, then these tips and tricks should be kept near. Just remember to experiment and choose what’s best for your agency, and you’ll be good to go.