5 Digital Marketing Tips Every Startup Should Know
Digital marketing is a vast field and can get really confusing for a startup, to begin with. Thus, in this blog, we’re going to shed some light on the most effective and useful digital marketing tips that no startup should miss out on.
But before we begin, one thing that every startup needs to understand is that training in digital marketing is very important. Everything cannot be learned from blogs or guides. Hands-on practical training is equally significant.
Let’s now see what every startup should know when it comes to digital marketing.
5 Must-Know Digital Marketing Tips For Startups
Don’t Skip on SEO
SEO is a long-term effort and it needs to be given preference right from the beginning. Previously, companies didn’t know about SEO. But if you’re a startup of 2021 and onwards, the biggest advantage is that you have all the resources you need for SEO.
So make the right choice by starting correctly. Optimize your website for SEO. Write articles and blogs which have SEO integrated into them. Build links on third-party websites. SEO is very beneficial for organic traffic and thus, do not skip out on it.
The results take time to show so don’t be impatient and stop making efforts. Also, read this article on the benefits of local SEO.
Automate your Email Marketing
A common mistake startups make is to manually carry out their email marketing campaigns. Start automating your processes, especially email marketing. It may look tedious and expensive at the start but in the long run, it will prove extremely beneficial.
You can use tools like Mail Chimp which offer 10,000 free emails per month. Later when your volume increases, you can purchase the premium versions.
Set up GA & GSC
Track. Right from day 1. After your website is finalized and set up for the public, immediately set it up on Google Analytics and Google Search Console. Google Analytics will help you understand the activity and behaviour on your website.
This is crucial to decide what’s working and what isn’t. Where are the users navigating, how much time are they spending on a particular page, etc can be analysed here. Learn Google Analytics to know more about this platform.
On the other hand, GSC helps you track the activities on Google before a person lands on your page. Their search query, impressions, clicks, etc can be found here.
Allocate sufficient budgets for Ads
Startups cannot be misers in a day and age where everyone is running ads on social media and search engines and especially when they’re not that expensive. Allocate sufficient funds when it comes to advertising because it can do wonders for you.
Being in the awareness stage, you can go ham on advertising to your potential target audience on the platforms they use the most. Don’t miss out on this opportunity.
Have a strong ORM Team
Being a startup comes with its own sets of challenges. One of the main sectors is feedback. Because you’re just starting out, there might be many trials and errors which invite a lot of feedback. Handling this in the right way is vital.
Good feedback should be acknowledged. And when it comes to criticism, it needs to be tackled smartly. Not paying enough attention by randomly replying to comments or views can be damaging in the future.
A strong ORM team is needed to set the right tone and image of your brand in the minds of consumers. So don’t get away from investing in it.
These were the must-know digital marketing tips that every digital marketer and startup should know. They might sound basic but that’s how it goes right – you have to get the basics right to lay a strong foundation.
Hope this blog has helped you with some information. Leave your views in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.