Digital Marketing

Recruitment CRM Software: What You Need to Know Before You Buy

You’ve probably heard a lot about the rise of digital in the recruitment process, but what is it? Essentially, digital recruitment or software as a service (SaaS) is how businesses use technology to manage everything from job applications to hiring. Rather than having a company’s employees go through an arduous task of updating and maintaining documents for every job opening, companies are able to do this all through software. Recruitment CRM software is ideal for any business that wants to streamline their recruiting processes and make it easier than ever for job applicants to apply, engage with them easily, and be tracked throughout the process. However, before you invest your time and money in this type of software for your company, you should know what you’re getting into. So read on below to learn more about the different types of CRM solutions out there so that you can make the right decision for your organization.

What Is a Recruitment CRM?

A recruitment or hiring CRM is a software system like Recruiterflow that lets a business track and manage the entire recruitment process from start to finish. If you’ve ever applied for a job, you know how difficult it can be to find a single point of entry for all of your records. Plus, finding the right information for an application can be a long, drawn-out process, especially if you have many positions to fill. A CRM system, on the other hand, is essentially a one-stop shop for all things recruiting. It allows you to gather information from job seekers and track their applications, manage your hiring process, manage your applicant tracking system (ATS), and more.

Automated Jobs

Automation is one of the most important features of any recruitment CRM. When you’re able to use software that manages all of the repetitive administrative tasks associated with hiring, your company is able to focus on growing their business and hiring talent. Rather than hiring extra employees to do the grunt work, your company can save money by automating these processes. Automated jobs include managing the ATS, posting job ads, tracking applicants’ applications, and more.

Diversified & Discrete Jobs

Another key feature of recruitment software is the ability to diversify one’s marketing efforts based on the type of job seeker you’re targeting. For example, if you only post job ads for managerial roles, you’re only reaching those who are searching for the type of job that is out of reach for the majority of job seekers. With a recruitment CRM, you can create different job ads for different types of applicants, allowing you to reach a wider pool of talent. The ability to segment your marketing efforts based on job seekers’ preferences is another important feature of a CRM. Depending on the kind of jobs you have and the role you’re hiring for, you may want to create different marketing strategies for new hires.

Integrated Rollup Software

Integrated rollup software is what lets you bring all of your ATS data together in one place. This allows you to quickly view the information you have on each candidate like their name, job title, and contact information. You may also want to record specific information like salary requirements. You may also wish to track other information such as when candidates reply to your job ads, when they apply, and when they get invited for interviews. All of this information can be recorded and used for marketing purposes.

Batch & Ongoing Recruitment

Batch recruitment is used when companies need to fill multiple positions at once. For example, if you’re an organization that is planning a major expansion, you may want to apply for multiple jobs at once. With a CRM system, you can create a job ad that targets multiple areas and apply to multiple positions at once. In some systems, you can create job ads that are part of a workflow. This means that the ad automatically sends a notification to the candidate that they have been selected, allowing you to bring in candidates more efficiently.

Marketing Strategies for Your New Hires

In order to have a successful recruitment process, you’ll need to think about how you’ll market your openings to potential candidates. Most CRM systems allow you to create marketing campaigns based on the stages of the recruitment process. You can also target different audiences based on their preferences and other information. For example, if you have a job posted for a manager role, you may want to create a marketing campaign that targets female managers or target managers who have experience working in a specific industry.

Wrapping Things Up

Recruitment or hiring software is a great way to streamline the recruiting process and modernize your hiring process in ways that weren’t possible before. However, not all recruitment software is created equal, and it’s important to know what you’re getting into before purchasing anything. Although recruitment software is becoming more and more important in the workplace, there are still a lot of questions that need to be answered. These include what type of software is best for your company, and how much it will cost. We’ve broken down what you need to know to help you make the right decision when it comes to recruitment software.

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