Star Maa is a Telugu pay television channel based in Andhra Pradesh. The network was originally known as Maa TV. In 2015, Star India purchased the broadcast business of the company and rebranded it as Star Maa. The new name makes it more attractive to viewers. However, the Telugu-language pay-TV network remains in the top spot when it comes to ratings. This is because the majority of the audience in the state speaks Telugu.
The rebranding will take place on 6 September 2020. The original Telugu name of the channel was Maa TV. It is owned by the Walt Disney Company (India). The original MAA Television Network was established in 2001 and launched MAA TV in 2002. In 2008, Star acquired MAA Television Network, a sister channel that also produces music. In addition to its popular Telugu-language television shows, Maa also has a number of Hindi-language channels.
In addition to its movies, Star Maa also has a number of popular programs. The series ‘Pelli Choopulu’ is based on the journey of a popular TV anchor Pradeep who meets a group of eligible girls to find a life partner. The series features a wide variety of content, from dramas to sports. The shows are also accompanied by musical performances and award shows. The Star Maa TV schedule is easily shared on social media.
Star TV is the leading Telugu entertainment channel. It has been the number one Telugu channel for several years. In addition to Telugu movies, the channel also has a number of television shows and movies. A popular Telugu TV show, Super Singer, introduces new singers to Tollywood. Another popular show is Star TV’s Sixth Sense. The other three channels were rebranded as “Star Maa” on 13 February 2017.
Star Maa is owned by Star India. The network has four Telugu entertainment channels. ‘Bala’ is a Telugu comedy show hosted by actor Akkineni Nagarjuna. ‘Kai’ was launched in 2001 and has been in the market since then. Its content consists of music, drama, and comedy shows. It was acquired by STAR India in 2015. This acquisition is the largest TV deal in India since the beginning of the BARC era.
The wordmark used by Star Maa is written in Telugu. The wordmark was originally created in English, but was later modified to include the Telugu language. The channel’s logos use the Star wordmark as its main identity. The new logo also borrows from Star Plus’s logo. During the inauguration of Bigg Boss Telugu season 4, the brand’s name changed to Star Maa.
The new logo of Star Maa Gold was introduced in March 2018. The new channel is a Telugu movie channel that complements Star Maa Movies. The new logo is more stylish and more recognizable than its predecessor. Both Star Maa HD and SD have 800 movies, which is more than enough for a single viewer. The brand’s popularity is improving gradually with the support of Bigg Boss – Season 4 and Maa Music.